The Aspirational India database explores the notion of consumer behaviour and of the latitude that households enjoy through ownership of assets or through the availability of basic amenities. This offering provides several kinds of data that throw light on household assets and amenities, household sentiments, their perceptions and decisions regarding purchase of assets or to make investments.

It provides data on ownership of a dozen assets by households. This in itself provides insights into the standard of living of Indian households.

Explore household assets and amenities, household sentiments, their perceptions and decisions regarding purchase of assets or to make investments

Insights can be enriched by data on households' status on outstanding investments into financial instruments and on borrowing, which is also available in this database. The database provides an idea of the nature of assets and liabilities of households. But, it does not assign values to the assets or liabilities. While the assets are a listing of physical and financial assets, status on liabilities is provided by the purpose of borrowing and the source of borrowing.

The objective of this database is not to draw up a balance sheet of Indian households but to make an assessment of the kind of wealth of a household in terms of ownership of specific physical assets and exposure to financial assets.

The database goes much beyond ownership and elicits responses from households on their perceptions regarding purchase of assets and specifically their intentions to purchase assets, or invest in financial instruments. This is about perceptions and aspirations. About decisions to purchase new assets.

The received wisdom is that these are likely to be carefully deliberated decisions. (Psychology and Macroeconomics: Fifty Years of the Survey of Consumers, Richard Curtin, University of Michigan, 2000) The timing of these decisions reflect consumer expectations about the future prospects of the economy.

Aspirational India also delivers data on consumer sentiments. These are captured by administering the same five questions that are used by the University of Michigan in their Survey of Consumers. (

In India aspirations and sentiments are likely to be impacted by access to basic amenities. This is relevant because basic amenities are not universal. Aspirational India therefore provides data on household outcomes on transport, electricity, water and toilet.

The Aspirational India database is available in the form of three snapshots of the entire sample every year since 2014. As of early 2020, this implied 18 complete Waves.

A co-terminus subscription to People of India DX is a pre-requisite to a subscription to the Aspirational India dataset.

Sample Size
Wave No. Wave Sample Households Accepted Households Response Rate
Wave 21 Sep-Dec 2020 174,405 123,188 70.63
Wave 20 May-Aug 2020 174,405 76,386 43.80
Wave 19 Jan-Apr 2020 174,405 112,289 64.38
Wave 18 Sep-Dec 2019 174,405 147,319 84.47
Wave 17 May-Aug 2019 174,405 147,868 84.78
Wave 16 Jan-Apr 2019 174,405 146,328 83.90
Wave 15 Sep-Dec 2018 173,181 147,163 84.98
Wave 14 May-Aug 2018 172,365 149,160 86.54
Wave 13 Jan-Apr 2018 169,215 143,216 84.64
Wave 12 Sep-Dec 2017 168,165 135,465 80.55
Wave 11 May-Aug 2017 160,847 132,686 82.49
Wave 10 Jan-Apr 2017 161,167 135,389 84.01
Wave 9 Sep-Dec 2016 160,511 132,777 82.72
Wave 8 May-Aug 2016 159,778 132,399 82.86
Wave 7 Jan-Apr 2016 158,624 132,908 83.79
Wave 6 Sep-Dec 2015 158,624 133,252 84.00
Wave 5 May-Aug 2015 158,666 135,746 85.55
Wave 4 Jan-Apr 2015 158,443 136,448 86.12
Wave 3 Sep-Dec 2014 157,442 136,798 86.89
Wave 2 May-Aug 2014 160,705 140,692 87.55
Wave 1 Jan-Apr 2014 166,744 145,984 87.55
Unique count All Waves 232,636 213,035 91.57
Total observations All Waves 3,490,907 2,823,461 80.88

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